What is it
SYDLE is a global technology company (SaaS) present in over 80 countries with an all-in-one platform, from CRM to Energy Management.
SYDLE's purpose is to help companies from different sectors with an integrated process management, aiming for more efficiency and effectiveness, whether in the management of people and internal resources, or in customer management and Marketing and Sales.
What I did
Brand and Visual Design for Growth, Sales and Employer Branding
How I did it
At SYDLE, I worked across multiple teams (Growth Marketing, Sales and Employer Branding) to help manage and maintain brand speech, as well as create materials and templates aimed at attracting and retaining primarily customers and sometimes employees, such as visuals for social media and blog, ebooks, sales presentations and brand gifts.
I managed and created numerous brand assets, and produced visual solutions focused on the growth of organic and sponsored channels in the Marketing context. Additionally, I managed Employer Branding and Sales communication projects, building on-brand materials to achieve their specific goals.
