What is it
Cora is fintech aimed at small and medium-sized businesses. It offers a checking account, debit and credit cards, plus a billing and management system.
Its mission is to free entrepreneurs from financial bureaucracy through a multifunctional platform for desktop and mobile devices. The company seeks to be a counterpoint to large banks, which offer abusive interest rates and make it difficult for small and medium-sized businesses to access quality digital products.
This is the main reason why the brand's visual e verbal speech is so different — cool and disruptive — from that of its direct competitors, those known as "traditional banks".
What I did
Visual Design (ads and landing pages) for Growth Campaigns
How I did it
My work at Cora mainly centered idealizing and producing customer focused on-brand creative visual solutions aimed at meeting measurable business goals.
I managed existing assets and evolved the brand by creating various illustrations, new graphic assets and materials for both online and offline media, especially Facebook and Google ads, landing pages, in-app advertising and outdoor marketing campaigns.
In this presentation, you will find illustrations applied to a campaign consisted of numerous ads and a landing page.
