Profile
Graphic Designer with nearly 10 years of experience, my work revolves around creating visual solutions aimed at meeting business goals. I have participated and been actively involved in diverse projects, team structures and company sizes, from B2C to B2B and SaaS, and working in the Technology field for 5 years now.

I am a hands-on learner problem solver and have developed solutions in challenging environments, offering contributions beyond Design: I have done content production, copywriting, paid media management, and audiovisual capture and editing.

I have a degree in Graphic Design including universities in the US and Brazil. In the US, I was awarded a full sponsorship. I also have certifications in UX Design by EBAC and Proficiency in English by ILAC. Additionally to speaking English and Portuguese, I can communicate in Spanish and I am currently learning French.
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work history
UX/UI DESIGNER · TRACTIAN
Full-time · Atlanta, Georgia, United States · 2024 – Present
Creating impactful and persuasive web designs (UX/UI) for high-performance acquisition campaigns in Marketing and Sales by translating strategic concepts into visually captivating pages aimed at growing the customer base.
Key words: UX - UI - Research - Data Analysis - Digital Marketing - Growth
SENIOR VISUAL DESIGNER · CORA
Full-time · São Paulo, São Paulo, Brazil · 2021 – 2023
Idealizing and producing, jointly with a multidisciplinary squad, customer focused on-brand creative solutions for campaigns that are visually appealing while meeting measurable business goals in Branding and Growth.
Key words: Marketing Strategy - Growth - Digital Marketing - Brand Awareness
MID-SENIOR BRAND DESIGNER · SYDLE
Full-time · Global · 2021 – 2021
Managing and maintaining brand speech working across multiple departments as well as creating visual communication elements and media to attract and retain both customers and employees.
Key words: Brand Management - Digital Marketing - Brand Awareness - Sales
MID-SENIOR GRAPHIC DESIGNER · DITO
Full-time · Belo Horizonte, Minas Gerais, Brazil · 2019 – 2021
Developing design and content solutions to Marketing strategies in alignment with the company’s annual recurring revenue (ARR) goals. The projects I worked on influenced more than 90% of the new annual recurring revenue.
Key words: Marketing Strategy - Sales - Account Based Marketing - Brand Design
JUNIOR CREATIVE ART DIRECTOR · STALO IN
Full-time · Belo Horizonte, Minas Gerais, Brazil · 2017 – 2019
Creating innovative and appealing advertising campaigns for national and international brands together with the in-house creative team and the Marketing teams of the clients such as the French – Accor (Novotel Hotels & Resorts, Mercure Hotels, Adagio Aparthotel, Pullman Hotels & Resorts and others).
Key words: Advertising - Creative Solutions - Art Direction - Brand Management
JUNIOR GRAPHIC DESIGNER · LEAP
Full-time · Los Angeles, California, United States · 2016 – 2016
Actively contributing to the creation of Marketing strategies and building a distinctive graphic style and to launch a strong, cohesive branding through stationery items, photography, videos, print and digital media.
Key words: Marketing Strategy - Visual Design - Web Design - Creative Direction
GRAPHIC DESIGN PAID INTERN · LD MAGAZINE
Paid internship · Belo Horizonte, Minas Gerais, Brazil · 2014 – 2015
Collaborating with journalists and copy writers to better illustrate and lay out educational articles that are visually appealing while maintaining brand consistency.
Key words: Editorial Design - Illustration - Photography - Advertising
Education
ENGLISH PROFICIENCY · INTERNATIONAL LANGUAGE ACADEMY OF CANADA
Canada · 2023 – 2023
UX DESIGN · BRITISH SCHOOL OF CREATIVE ARTS
Brazil · 2021 – 2022
VISUAL ARTS INTERNATIONAL STUDENT · CALIFORNIA STATE UNIVERSITY FULLERTON
United States · 2015 – 2016
GRAPHIC DESIGN BACHELOR’S DEGREE · MINAS GERAIS STATE UNIVERSITY
Brazil · 2013 – 2017
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Honors
STUDENT SPONSORSHIP · FEDERAL GOVERNMENT OF BRAZIL
United States · 2015 – 2016
Two study semesters at California State University Fullerton fully sponsored by the Federal Government of Brazil through the Brazil Scientific Mobility Program (BSMP) and the International Institute of Education (IIE).
Volunteering
PORTUGUESE TUTOR · CALIFORNIA STATE UNIVERSITY FULLERTON
United States · 2015 – 2015
Volunteering as a Portuguese Tutor for non-native learners at the Language Circles Program at CSUF Department of Modern Languages and Literatures, assisting students with writing, listening and speaking.
Languages
ENGLISH
Proficient user / C1-C2 level
PORTUGUESE
Native
FRENCH
Basic user / A2 level
SPANISH
Basic user / A2 level
SoftwareS
FIGMA
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE PHOTOSHOP LIGHTROOM
ADOBE INDESIGN
ADOBE XD
ADOBE AFTER EFFECTS
ADOBE PREMIERE
ADOBE FIREFLY
HOTJAR​​​​​​​
GOOGLE ANALYTICS
HUBSPOT
Contact info
PHONE / WHATSAPP
+55 31 975 547 731
EMAIL ADDRESS
carollecca@gmail.com
LINKEDIN PROFILE
linkedin.com/in/carollecca
WEBSITE / PORTFOLIO LINK
carollecca.com
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