Profile
In the past 10 years as a Graphic Designer and Creative Art Director, I specialize in delivering versatile design solutions that align with brand growth and business success. My career has taken me across different sectors — B2C, B2B, and SaaS — with a strong focus on the Technology industry over the last 5 years. I have thrived in various roles, from leading design teams to collaborating across departments in fast-paced environments.
With a Graphic Design degree and universities in the US and Brazil on my CV, I also hold certifications in UX Design and English proficiency. With the ability to communicate also in Portuguese, French and Spanish, I bring a culturally rich perspective to my work. My hands-on approach goes beyond design — I have skills in content production, copywriting, paid media, and audiovisual, allowing me to deliver end-to-end creative solutions.
work history
SENIOR WEB DESIGNER (UX/UI), GROWTH MARKETING · TRACTIAN
Contract · Atlanta, Georgia, United States · 2024 – 2024
Creating impactful and persuasive web designs (UX/UI) for high-performance acquisition campaigns in Marketing and Sales by translating strategic concepts into captivating pages with a focus on growing the customer base. I also created a learning platform and a Design System while at this company.
SKILLS: UX - UI - Research - Data Analysis - Digital Marketing - Growth
Contract · Atlanta, Georgia, United States · 2024 – 2024
Creating impactful and persuasive web designs (UX/UI) for high-performance acquisition campaigns in Marketing and Sales by translating strategic concepts into captivating pages with a focus on growing the customer base. I also created a learning platform and a Design System while at this company.
SKILLS: UX - UI - Research - Data Analysis - Digital Marketing - Growth
SENIOR VISUAL DESIGNER, BRANDING & GROWTH · CORA BANK
Full-time · São Paulo, São Paulo, Brazil · 2021 – 2023
Idealizing and producing, jointly with a multidisciplinary squad – copywriters, performance analysts and new businesses analysts –, customer focused on-brand creative designs for digital campaigns that are visually appealing while meeting measurable business goals in Branding and Growth.
SKILLS: Marketing Strategy - Growth - Digital Marketing - Brand Awareness
Full-time · São Paulo, São Paulo, Brazil · 2021 – 2023
Idealizing and producing, jointly with a multidisciplinary squad – copywriters, performance analysts and new businesses analysts –, customer focused on-brand creative designs for digital campaigns that are visually appealing while meeting measurable business goals in Branding and Growth.
SKILLS: Marketing Strategy - Growth - Digital Marketing - Brand Awareness
MID-SENIOR BRAND DESIGNER, BRANDING & GROWTH · SYDLE
Full-time · Global · 2021 – 2021
Managing and maintaining brand speech across multiple departments, creating visual communication elements as well as online and offline media for the attraction and retention of customers and employees (Growth, Sales and Employer Branding).
SKILLS: Brand Management - Digital Marketing - Brand Awareness - Sales
Full-time · Global · 2021 – 2021
Managing and maintaining brand speech across multiple departments, creating visual communication elements as well as online and offline media for the attraction and retention of customers and employees (Growth, Sales and Employer Branding).
SKILLS: Brand Management - Digital Marketing - Brand Awareness - Sales
MID-SENIOR GRAPHIC DESIGNER, MARKETING & SALES · DITO CRM
Full-time · Belo Horizonte, Minas Gerais, Brazil · 2019 – 2021
Developing design and content solutions to Marketing strategies in alignment with the company’s annual recurring revenue (ARR) goals. The projects I worked on influenced more than 90% of the new annual recurring revenue on the last closing I participated.
SKILLS: Marketing Strategy - Sales - Account Based Marketing - Brand Design
Full-time · Belo Horizonte, Minas Gerais, Brazil · 2019 – 2021
Developing design and content solutions to Marketing strategies in alignment with the company’s annual recurring revenue (ARR) goals. The projects I worked on influenced more than 90% of the new annual recurring revenue on the last closing I participated.
SKILLS: Marketing Strategy - Sales - Account Based Marketing - Brand Design
JUNIOR CREATIVE ART DIRECTOR, ADVERTISING · STALO IN / ACCOR
Full-time · Belo Horizonte, Minas Gerais, Brazil · 2017 – 2019
Creating innovative and appealing advertising campaigns for national and international brands together with the in-house creative team and the Marketing teams of the clients such as the French – Accor Hotels (Novotel Hotels & Resorts, Mercure Hotels, Adagio Aparthotel, Pullman Hotels & Resorts and others).
SKILLS: Advertising - Creative Solutions - Art Direction - Brand Management
Full-time · Belo Horizonte, Minas Gerais, Brazil · 2017 – 2019
Creating innovative and appealing advertising campaigns for national and international brands together with the in-house creative team and the Marketing teams of the clients such as the French – Accor Hotels (Novotel Hotels & Resorts, Mercure Hotels, Adagio Aparthotel, Pullman Hotels & Resorts and others).
SKILLS: Advertising - Creative Solutions - Art Direction - Brand Management
JUNIOR GRAPHIC DESIGNER, MARKETING · LEAP
Contract · Los Angeles, California, United States · 2016 – 2016
Actively contributing to the creation of Marketing strategies and building a distinctive graphic style and to launch a strong, cohesive branding through stationery items, photography, videos, print and digital media.
SKILLS: Marketing Strategy - Visual Design - Web Design - Creative Direction
Contract · Los Angeles, California, United States · 2016 – 2016
Actively contributing to the creation of Marketing strategies and building a distinctive graphic style and to launch a strong, cohesive branding through stationery items, photography, videos, print and digital media.
SKILLS: Marketing Strategy - Visual Design - Web Design - Creative Direction
GRAPHIC DESIGN PAID INTERN, EDITORIAL · LD MAGAZINE
Paid internship · Belo Horizonte, Minas Gerais, Brazil · 2014 – 2015
Collaborating with journalists and copy writers to better illustrate and lay out educational articles that are visually appealing while maintaining brand consistency.
SKILLS: Editorial Design - Illustration - Photography - Advertising
Paid internship · Belo Horizonte, Minas Gerais, Brazil · 2014 – 2015
Collaborating with journalists and copy writers to better illustrate and lay out educational articles that are visually appealing while maintaining brand consistency.
SKILLS: Editorial Design - Illustration - Photography - Advertising
Education
ENGLISH PROFICIENCY · INTERNATIONAL LANGUAGE ACADEMY OF CANADA
Canada · 2023 – 2023
Canada · 2023 – 2023
UX DESIGN · BRITISH SCHOOL OF CREATIVE ARTS
Brazil · 2021 – 2022
Brazil · 2021 – 2022
VISUAL ARTS INTERNATIONAL STUDENT · CALIFORNIA STATE UNIVERSITY FULLERTON
United States · 2015 – 2016
United States · 2015 – 2016
GRAPHIC DESIGN BACHELOR’S DEGREE · MINAS GERAIS STATE UNIVERSITY
Brazil · 2013 – 2017
Brazil · 2013 – 2017
Honors
STUDENT SPONSORSHIP, STUDY ABROAD · FEDERAL GOVERNMENT OF BRAZIL
United States · 2015 – 2016
Two study semesters at California State University Fullerton fully sponsored by the Federal Government of Brazil through the Brazil Scientific Mobility Program (BSMP) and the International Institute of Education (IIE).
United States · 2015 – 2016
Two study semesters at California State University Fullerton fully sponsored by the Federal Government of Brazil through the Brazil Scientific Mobility Program (BSMP) and the International Institute of Education (IIE).
Volunteering
PORTUGUESE TUTOR · CALIFORNIA STATE UNIVERSITY FULLERTON
United States · 2015 – 2015
Volunteering as a Portuguese Tutor for non-native learners at the Language Circles Program at CSUF Department of Modern Languages and Literatures, assisting students with writing, listening and speaking.
United States · 2015 – 2015
Volunteering as a Portuguese Tutor for non-native learners at the Language Circles Program at CSUF Department of Modern Languages and Literatures, assisting students with writing, listening and speaking.
Languages
ENGLISH
Proficient user
Proficient user
PORTUGUESE
Proficient user
FRENCH
Intermediate
Intermediate
SPANISH
Basic user
Basic user
Main SoftwareS
FIGMA
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE PHOTOSHOP LIGHTROOM
ADOBE INDESIGN
ADOBE XD
ADOBE AFTER EFFECTS
ADOBE PREMIERE
ADOBE FIREFLY
HOTJAR
GOOGLE ANALYTICS
HUBSPOT
Contact info info
PHONE / WHATSAPP
+55 31 975 547 731
+55 31 975 547 731
EMAIL ADDRESS
carollecca@gmail.com
carollecca@gmail.com
LINKEDIN PROFILE
linkedin.com/in/carollecca
linkedin.com/in/carollecca
WEBSITE / PORTFOLIO LINK
carollecca.com
carollecca.com