What is it
Accor is a French multinational company responsible for several brands of diverse classes in hotels, resorts, travel and tourism. I worked with them while at Stalo [IN] as a Creative Art Director. Stalo [IN] was, at the time, Accor's official communication agency in South America.
The main Accor brands I worked with were Novotel Hotels & Resorts, Mercure Hotels, Adagio Aparthotel and Accor. I also worked occasionally with Grand Mercure Hotels, Pullman Hotels and ibis Hotels.
What I did
Visual Design and Art Direction
How I did it
I worked closely with in-house copywriters, Accor's Marketing team in Brazil and South America and hotel managers to both manage existing and to create new brand materials, also producing custom items for each hotel developing seasonal campaigns.
