What is it
Accor is a French multinational company responsible for several brands of diverse classes in hotels, resorts, travel and tourism. I worked with them while at Stalo [IN] as a Creative Art Director. Stalo [IN] was, at the time, Accor's official communication agency in South America.
The main Accor brands I worked with were Novotel Hotels & Resorts, Mercure Hotels, Adagio Aparthotel and Accor. I also worked occasionally with Grand Mercure Hotels, Pullman Hotels and ibis Hotels.
What I did
Visual Design and Art Direction
How I did it
I worked closely with in-house writers, the Accor Marketing team in South America and hotel managers to manage existing brand materials and create new ones, also producing personalized items for each hotel and developing seasonal campaigns.
The pieces presented in this project are a visual representation of the work I carried out with the brands and more than 500 hotels for around 2 years.
