What is it
Leap is a brand in the food & beverage retail sector based in Los Angeles, California.
The company's purpose is to make modern life healthier and easier by providing the perfect amount of fruits and vegetables for the day in just one pouch of a ready-to-mix (with water, milk or yogurt) smoothie powder.
What I did
Brand and Visual Design, Photography and Art Direction
How I did it
At Leap, I worked with a team of content creators to build a distinctive graphic style and create a strong, cohesive branding through stationery items, photography, videos, print and digital media, website, brand gifts and a recipes book.
I managed existing and created numerous new brand assets, as well as produced visual solutions focused on the growth of organic and sponsored channels. Additionally, I managed content creation, photoshoots, videoshoots and video editing from partners (influencers, co-marketing partners, photographers and creative agencies).
